Mobile Capability Enhances Members Only
Tuesday, September 28, 2010
(Members Only Software, Inc.)
A new enhancement to the Members Only NewsMailer now improves
our
users' ability to send news updates to subscribers on mobile devices.
The news links recognize which users are on mobile phones, determines
the screen size, and adjusts the display of the article to optimize
its readability on any device.
The NewsMailer, originally
written for one of our longtime Trade Association users, allows an
organization to push out news articles stored in our Orchid Content
Management System to Members Only mailing lists. The initial
push is an email consisting of a short blurb and a link; a click on
the link displays the entire page formatted for either a mobile device
or the big screen. These click-thrus are also counted and displayed on
the Site Manager, so you can assess your audience's response to your
mailings. In addition, social networking links appear on the bottom of
each article, enabling your readers to spread your news to their own
networks, on Twitter or Facebook. Each click on one of these SHARE
icons is also tallied to assist you in analyzing your campaign's reach
and effectiveness.
If you send a significant number of
updates, you can take advantage of an additional option, and allow
your subscribers to select the default "Immediate" mailings, or the
less frequent Daily or Weekly digests.
For more information on
Members Only Software and the Members Only NewsMailer, contact Doria
Howe - doria@membersonlysoftware.com