Mobile Capability Enhances Members Only
Tuesday, September 28, 2010
(Members Only Software, Inc.)
A new
enhancement to the Members Only NewsMailer now
improves our
users' ability to send news updates to
subscribers on mobile devices.
The news links recognize which users are on
mobile phones, determines
the screen size, and adjusts the display of the
article to optimize
its readability on any device.
The
NewsMailer, originally
written for one of our longtime Trade
Association users, allows an
organization to push out news articles stored
in our Orchid Content
Management System to Members Only mailing
lists. The initial
push is an email consisting of a short blurb
and a link; a click on
the link displays the entire page formatted for
either a mobile device
or the big screen. These click-thrus are also
counted and displayed on
the Site Manager, so you can assess your
audience's response to your
mailings. In addition, social networking links
appear on the bottom of
each article, enabling your readers to spread
your news to their own
networks, on Twitter or Facebook. Each click on
one of these SHARE
icons is also tallied to assist you in
analyzing your campaign's reach
and effectiveness.
If you send a
significant number of
updates, you can take advantage of an
additional option, and allow
your subscribers to select the default
"Immediate" mailings, or the
less frequent Daily or Weekly digests.
For more information on
Members Only Software and the Members Only
NewsMailer, contact Doria
Howe - doria@membersonlysoftware.com