Linking MailChimp to Members Only
Thursday, June 23, 2011
(Members Only Software, Inc.)
Members Only Software can now provide your
communications team seamless integration
between the popular MailChimp email-marketing
application and your CRM. Users like
MailChimp for its detailed analytics and superb
support for create professional looking HTML
emails.
And with this new interface
your staff can use the Chimp to communicate to
your members and donors without the tedious and
error-prone task of extracting and uploading
data. Even more importantly, unsubscribes and
campaign mailing history are recorded directly
in the Members Only CRM as well.
This magic can be done
because MailChimp provides a very full featured
programers interface, allowing us to to
remote-control practically every aspect of the
app from within Members Only. Each time you
insert or edit a person's record, it is flagged
for possible background upload to MailChimp.
Then the Members Only ChimpService will make sure it is
properly stored on the MailChimp site wherever
it belongs, taking into account its Members
Only List settings and the state of its Do Not Email
flag. So your marketeers can release a mailing
from MailChimp without ever going into the CRM,
and trust that the data is
up-to-date.
A campaign control panel lets you view your MailChimp campaigns and download the history of any campaign directly into Members Only. You can download the unsubscribes as well -- they will be removed from the appropriate list, and the date of their unsubscribe will be recorded in their mailing history. All the List members can be viewed from this control page as well.
For more information on our MailChimp interface, just drop a note to Doria Howe.
MailChimp is a product of the Rocket Science Group.
For more information on MailChimp, or to sign up for the service, check out mailchimp.com.